Fashion is a crowded and competitive business. Therefore, you need to be well informed and aware of the steps to make to put yourself in a good position in each and every item that forms an element of your wardrobe. At the end of your day, you’re trying to make pieces that will have a great selling appeal and make buyers not pull up their cards and buy something.
Here’s a quick guide to designing high-quality apparel:
LESS IS MORE
It’s not worth trying to design 50 or more pieces just to have them. Some of the most influential and popular fashion collections featured just a handful of hand-picked pieces that designers thought were the most desirable.
A smaller selection is simpler to market and make into a cohesive idea that consumers can be excited about and can envision themselves wearing. This encourages them to shop, rather than just take a look.
The ideal size for a collection to get the best result would be 12 items.
ARRANGING THE COLLECTION
Once you’ve identified your essential 12 pieces, you can refine the structure of your collection. Begin with the centerpiece piece as the main foundation and keep in mind that you have to tell a story using this primary item to tie them all.
When it comes to fashion, this can be achieved using color, style, and accents. It’s a good idea to have several different colors if you want to keep the overall style and feel of the piece, but do not force anything that does not naturally work.
Typically, you must make a statement with your piece, your top sellers, and any other add-on clothes.
High-end PRICEPOINT – STATEMENT FASHION PIECES
Your statement item is your main product that appears first place in press announcements and marketing. It is essential to ensure that the piece communicates to the viewer about your design and the new collections you have created. The collection should make people look up and take a look and show your distinctive style clearly. It’s true that statement pieces will also cost the most often. For instance, if you own a collection of 12 items, then you may have two statement pieces to create a statement.
The BESTSELLERS MID-RANGE PRICEPOINTS
The bestsellers are the majority of your collection, and are priced within the mid-range. Some people may not need to shell out a large sum but they will create stunning looks when paired with other items or with your most popular items. Market study should have provided some clues about what’s likely to get the best sales.
Lower Pricepoints – The Add-Ons
Add-on items are the less expensive price points, as well as accessories and accessories that enable anyone to shop your selection. They can be easily inserted into the basket of a buyer when she is out shopping, because they’re less expensive. They are ideal for shoppers who are on the run and are great as gifts, which makes these items irresistible.
Be sure you are able to overarch the entire collection with your distinctive style. This is what you’re famous for and creates a brand that is recognizable with an identity.
